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Adult Coloring Impact Extends Beyond Toy Industry
The adult crafting trend is carving out new opportunities for the office supplies industry, according to Adult Coloring, Crafting, and the Handmade Movement: An NPD Office Supplies Industry Report,...
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Eight Reasons Why Pokémon Go Is Succeeding Where Toys Have Failed
If you haven’t noticed the runaway success of Pokémon Go this past week, you’re living under a rock. Look outside—all those people looking at their phones, glancing around, and walking slowly into...
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Tech 4 Kids and The Bridge Merge
Strategic Partnership Aims to Yield Growth and New Opportunities The toy industry is known for its mergers and acquisitions. They say no one leaves the toy industry—they just move around. One of the...
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Toys “R” Us Files for Chapter 11 Bankruptcy Protection
Toys “R” Us Inc. last night announced that the company and certain of its U.S. subsidiaries and its Canadian subsidiary have voluntarily filed for relief under Chapter 11 of the Bankruptcy Code in the...
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The Strong Announces 2017 National Toy Hall of Fame Inductees
The paper airplane, the Wiffle Ball, and the game of Clue are the latest inductees to The Strong’s National Toy Hall of Fame. The honorees were selected from a field of 12 finalists that also included...
View ArticleToys “R” Us Prepares for Possible Liquidation
Bloomberg reported Toys “R” Us Inc. is making preparations for a liquidation of its bankrupt U.S. operations after so far failing to find a buyer or reach a debt restructuring deal with lenders,...
View ArticleSaving Toys “R” Us: What Will Tomorrow Bring?
I, along with the rest of the toy industry, am extremely saddened by the closure of Toys “R” Us’ U.S. stores. Toys “R” Us played an important role in our childhoods and our children’s childhoods; it...
View ArticleCommentary: What Does the Future Hold for Toys “R” Us?
Since Geoffrey LLC canceled its IP auction this week and took Toys “R” Us (TRU) and Babies “R” Us (BRU) IP in house, I’m hearing a lot of speculation about what the future holds for TRU. Geoffrey LLC...
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Tru Kids Brands Officially Bringing Toys “R” Us Stores Back to the U.S. This...
After much speculation, Tru Kids Brands, owner of the Toys “R” Us brand, announced it will bring Toys “R” Us stores back to the U.S. this holiday season. Tru Kids and b8ta, a software-powered...
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The Licensing Industry Mourns the Loss of Kelvyn Gardner
Kelvyn Gardner | Source: Asgard Media The Toy Book received the sad news that Kelvyn Gardner, founder of UK-based licensing consultancy firm Asgard Media, passed away this morning of a sudden heart...
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